PRESS - PUBLIC RELATIONS / BRAND STRATEGY / DIGITAL STRATEGY / PRODUCTION / SPECIAL EVENTS
PRESS / PUBLIC RELATIONS
the MANAGEMENT OF VISIBILITY IN THE PRESS IS AT THE CENTER OF OUR ACTIVITY. WE DETERMINE A PANEL OF SUITABLE PUBLICATIONS, IN LINE WITH THE BRAND REQUIREMENTS (CUSTOMER TARGET, BRAND POSITIONING, ETC.)
GOOD PRESS VISIBILITY INCLUDES :
• PRODUCT PLACEMENT ON SHOPPING PAGES / SPECIAL SERIES
• BRAND SAGAS AND PORTRAITS OF DESIGNERS
• CORPORATE AND ECONOMICS ARTICLES.
BRAND STRATEGIE
BRAND POSITIONING SUPPORT IS A MAJOR ISSUE IN OUR ACTIVITY. POPANDPARTNERS IS PROACTIVE IN PROPOSING A CHOICE OF VISUAL IDENTITY, THE CREATION OF PRESS TOOLS – LOOK BOOKS, PRESS KITS, ETC. AND IMAGE CONSISTENCY BETWEEN THE VARIOUS MEDIA USED.
DIGITAL STRATEGIE
THE WEB IS AN ESSENTIAL LEVER FOR ANY COMMUNICATIONS STRATEGY.
BY TOP-QUALITY SCANNING OF WEB MEDIA, CULTIVATING RELATIONS WITH INFLUENTIAL BLOGGERS AND CONSTANTLY ACTING AS A PROACTIVE INTERMEDIARY FOR BRAND MOVEMENT ON THE INTERNET, POPANDPARTNERS HAS ESTABLISHED ITSELF AS A MAJOR PLAYER ON THE
DIGITAL STAGE.
SPECIAL EVENTS & PRODUCTION
THE EVENTS ARE HELD AT INTERVALS DURING THE LIFE OF A BRAND AND PLAY AN IMPORTANT PART IN BUILDING UP LINKS WITH JOURNALISTS, BLOGGERS AND INFLUENCERS.
BACKED BY OVER TEN YEARS’ EXPERIENCE IN THIS FIELD, POPANDPARTNERS ADVISES, GUIDES, ORGANISES AND COORDINATES ALL PRESS EVENTS.