A PLACE THAT EXPRESSES THE AGENCY’S EXPERTISE.

PUBLIC RELATIONS AND INFLUENCE STRATEGY AGENCY BASED IN PARIS. FOUNDED AS A FASHION-SPECIALISED PRESS OFFICE, OUR AGENCY HAS EVOLVED INTO A GLOBAL PLAYER IN STRATEGIC PR AND INFLUENCE CONSULTING. TODAY, POPANDPARTNERS SUPPORTS BRANDS IN THEIR DIGITAL TRANSFORMATION AND MEDIA VISIBILITY — FROM SOCIAL MEDIA MANAGEMENT TO BRAND REPOSITIONING, INCLUDING INNOVATIVE WEB SOLUTIONS. THROUGH THE SYNERGY BETWEEN CAROLINE CHARLES COMMUNICATION AND POPANDPARTNERS, WE DELIVER A UNIQUE EXPERTISE.

FASHION & ACCESSORIES PR AGENCY

Fashion — from high-end ready-to-wear to designer accessories — lies at the historic core of our expertise. A Paris reference for over 20 years, the agency activates an exceptional network of influence. We connect mass-market brands and designers listed on the official calendar of the Fédération de la Haute Couture et de la Mode with the most influential journalists and opinion leaders.
Through the synergy between Caroline Charles Communication and POPandPARTNERS, we deliver a unique level of expertise tailored to the demands of a constantly evolving market. Whether you are a luxury house or an emerging brand, our global agency deploys bespoke strategies across beauty, decoration, fashion, and lifestyle.

MEDIA RELATIONS & INFLUENCE WATCHMAKING & JEWELLERY

Watchmaking and jewellery are pillars of the luxury sector. In this constantly evolving landscape, POPandPARTNERS stands out as a trusted and credible partner to enhance the visibility of creative brands. We design dedicated public relations campaigns to elevate the heritage and innovation behind your precious collections.

LIFESTYLE COMMUNICATION & CHILDREN’S UNIVERSE

The children’s sector has become central within lifestyle media coverage. Through a creative approach across social media and features in specialist press, we master the codes of this universe to position your brand as a true reference among parents and family influencers.

PR CONSULTING AGENCY – DECORATION & DESIGN

From tableware to object design, decoration reflects the evolution of our lifestyles. POPandPARTNERS supports home and design brands in translating their artistic vision into media success, capturing the attention of interior magazines and leading digital inspiration platforms.

BEAUTY, COSMETICS & WELLNESS EXPERTISE

Today, the beauty sector is driven by constant innovation and the rise of clean beauty. POPandPARTNERS supports skincare, makeup, and fragrance brands in defining their media identity. With in-depth knowledge of beauty influencers and specialist editorial teams, we orchestrate impactful product launches.
Our objective: to transform every cosmetic innovation into a must-cover story, highlighting both the scientific performance and the sensory experience of your brand.

OUR CORE BUSINESS: SUPPORTING OUR CLIENTS IN THEIR PLACEMENT STRATEGIES, BUILDING BRAND IMAGE THROUGH PRESS RELATIONS AND INFLUENCE STRATEGIES, AND DEVELOPING TAILOR-MADE COMMUNICATION ACTIVATIONS FOR PRINT, TV, AND DIGITAL MEDIA AS WELL AS INFLUENCERS.

PRESS RELATIONS (PR): THE ART OF MEDIA VISIBILITY

THE HEART OF OUR AGENCY BEATS IN SYNC WITH NEWSROOMS. WE CONNECT YOUR BRAND WITH THE MOST INFLUENTIAL OUTLETS — PRINT, DIGITAL, TV, AND RADIO — TO ENSURE A COHERENT AND PRESTIGIOUS MEDIA PRESENCE. OUR METHODOLOGY INCLUDES:

• Strategic Product Placements: Shopping pages, fashion editorials, and lifestyle selections.
• Storytelling & Branding: Brand stories and founder profiles that embody your identity.
• News Management: Media exposure for collaborations, capsule launches, and innovations.
• Corporate PR: In-depth features and economic analyses in specialized trade publications.

INFLUENCE STRATEGIES & SOCIAL MEDIA

A PIONEER IN PARIS, POPANDPARTNERS LAUNCHED ITS INFLUENCE DIVISION AS EARLY AS 2008. WE GO BEYOND NETWORKS — WE BUILD AUTHENTIC CONNECTIONS BETWEEN BRANDS AND CONTENT CREATORS.

• Tailored Casting: Careful selection of profiles (nano, micro, or macro influencers) aligned with your objectives — image, conversion, or traffic.
• Monitoring & Trend Forecasting: Daily identification of emerging talents.
• Campaign Management: End-to-end coordination, from outreach to detailed ROI reporting.

STRATEGIC CONSULTING & BRAND IDENTITY

AN EFFECTIVE CAMPAIGN IS BUILT ON STRONG POSITIONING. WE ANALYZE YOUR COMPETITIVE LANDSCAPE AND SOCIETAL TRENDS TO DEFINE YOUR STRATEGIC EDGE.

• Audit & Positioning: Definition of your visual and semantic DNA.
• Premium Press Tools: Creation of lookbooks, digital press kits, and storytelling dossiers.
• Creative Collaborations: Connecting your brand with artists or partner brands to enhance desirability.

EVENTS & PRODUCTION

AN EVENT IS THE CLIMAX OF YOUR COMMUNICATION STRATEGY. WITH 16 YEARS OF EXPERIENCE, WE TRANSFORM YOUR KEY MOMENTS INTO MEMORABLE EXPERIENCES FOR JOURNALISTS AND INFLUENCERS.

• Event Organization: Fashion shows, intimate dinners, in-store launches, press days, and trade fairs.
• Scenography & Production: Creation of strong visual universes and associated digital content production.
• Brand Experience: Building lasting relationships between your brand and opinion leaders.