OUR CORE BUSINESS: SUPPORTING OUR CLIENTS IN THEIR PLACEMENT STRATEGIES, BUILDING BRAND IMAGE THROUGH PRESS RELATIONS AND INFLUENCE STRATEGIES, AND DEVELOPING TAILOR-MADE COMMUNICATION ACTIVATIONS FOR PRINT, TV, AND DIGITAL MEDIA AS WELL AS INFLUENCERS.
PRESS RELATIONS (PR): THE ART OF MEDIA VISIBILITY
THE HEART OF OUR AGENCY BEATS IN SYNC WITH NEWSROOMS. WE CONNECT YOUR BRAND WITH THE MOST INFLUENTIAL OUTLETS — PRINT, DIGITAL, TV, AND RADIO — TO ENSURE A COHERENT AND PRESTIGIOUS MEDIA PRESENCE. OUR METHODOLOGY INCLUDES:
- Strategic Product Placements: Shopping pages, fashion editorials, and lifestyle selections.
- Storytelling & Branding: Brand stories and founder profiles that embody your identity.
- News Management: Media exposure for collaborations, capsule launches, and innovations.
- Corporate PR: In-depth features and economic analyses in specialized trade publications.
INFLUENCE STRATEGIES & SOCIAL MEDIA
A PIONEER IN PARIS, POPANDPARTNERS LAUNCHED ITS INFLUENCE DIVISION AS EARLY AS 2008. WE GO BEYOND NETWORKS — WE BUILD AUTHENTIC CONNECTIONS BETWEEN BRANDS AND CONTENT CREATORS.
- Tailored Casting: Careful selection of profiles (nano, micro, or macro influencers) aligned with your objectives — image, conversion, or traffic.
- Monitoring & Trend Forecasting: Daily identification of emerging talents.
- Campaign Management: End-to-end coordination, from outreach to detailed ROI reporting.
STRATEGIC CONSULTING & BRAND IDENTITY
AN EFFECTIVE CAMPAIGN IS BUILT ON STRONG POSITIONING. WE ANALYZE YOUR COMPETITIVE LANDSCAPE AND SOCIETAL TRENDS TO DEFINE YOUR STRATEGIC EDGE.
- Audit & Positioning: Definition of your visual and semantic DNA.
- Premium Press Tools: Creation of lookbooks, digital press kits, and storytelling dossiers.
- Creative Collaborations: Connecting your brand with artists or partner brands to enhance desirability.
EVENTS & PRODUCTION
AN EVENT IS THE CLIMAX OF YOUR COMMUNICATION STRATEGY. WITH 16 YEARS OF EXPERIENCE, WE TRANSFORM YOUR KEY MOMENTS INTO MEMORABLE EXPERIENCES FOR JOURNALISTS AND INFLUENCERS.
- Event Organization: Fashion shows, intimate dinners, in-store launches, press days, and trade fairs.
- Scenography & Production: Creation of strong visual universes and associated digital content production.
- Brand Experience: Building lasting relationships between your brand and opinion leaders.