EXPERTISE

PRESS - PUBLIC RELATIONS / BRAND STRATEGY / DIGITAL STRATEGY / PRODUCTION / SPECIAL EVENTS

PRESS / PUBLIC RELATIONS

the MANAGEMENT OF VISIBILITY IN THE PRESS IS AT THE CENTER OF OUR ACTIVITY. WE DETERMINE A PANEL OF SUITABLE PUBLICATIONS, IN LINE WITH THE BRAND REQUIREMENTS (CUSTOMER TARGET, BRAND POSITIONING, ETC.)
GOOD PRESS VISIBILITY INCLUDES :
PRODUCT PLACEMENT ON SHOPPING PAGES / SPECIAL SERIES
BRAND SAGAS AND PORTRAITS OF DESIGNERS
CORPORATE AND ECONOMICS ARTICLES.

BRAND STRATEGIE

BRAND POSITIONING SUPPORT IS A MAJOR ISSUE IN OUR ACTIVITY. POPANDPARTNERS IS PROACTIVE IN PROPOSING A CHOICE OF VISUAL IDENTITY, THE CREATION OF PRESS TOOLS – LOOK BOOKS, PRESS KITS, ETC. AND IMAGE CONSISTENCY BETWEEN THE VARIOUS MEDIA USED.

DIGITAL STRATEGIE

THE WEB IS AN ESSENTIAL LEVER FOR ANY COMMUNICATIONS STRATEGY.

BY TOP-QUALITY SCANNING OF WEB MEDIA, CULTIVATING RELATIONS WITH INFLUENTIAL BLOGGERS AND CONSTANTLY ACTING AS A PROACTIVE INTERMEDIARY FOR BRAND MOVEMENT ON THE INTERNET, POPANDPARTNERS HAS ESTABLISHED ITSELF AS A MAJOR PLAYER ON THE
DIGITAL STAGE.

Production

WITH STUDIOBENJAMINPOULANGES – THE REAL ARTISTIC COUNTERPART OF POPANDPARTNERS – THE AGENCY IS ABLE TO MANAGE THE ENTIRE PRODUCTION OF SPECIAL EVENTS IN-HOUSE WITH NO NEED TO OUTSOURCE.
WE MAINTAIN CONTROL OVER QUALITY AND LEAD TIMES, AS WELL AS THE MANAGEMENT OF COMMUNICATIONS TOOLS – THE MAIN VECTORS OF BRAND IMAGE FOR THE PRESS.
TEAM SYNERGY IN CLOSE CONTACT WITH THE PRESS MEANS WE ARE AWARE OF THE EXACT EXPECTATIONS OF THE MEDIA.

SPECIAL EVENTS

THE EVENTS ARE HELD AT INTERVALS DURING THE LIFE OF A BRAND AND PLAY AN IMPORTANT PART IN BUILDING UP LINKS WITH JOURNALISTS, BLOGGERS AND INFLUENCERS.

BACKED BY OVER TEN YEARS’ EXPERIENCE IN THIS FIELD, POPANDPARTNERS ADVISES, GUIDES, ORGANISES AND COORDINATES ALL PRESS EVENTS, FROM PRODUCT PRESENTATION TO THE ORGANISATION OF FASHION SHOWS.